Juventus ETHOS Collection

The ETHOS Collection pays homage to Juventus, merging the club’s iconic identity with the grandeur of Italian architecture.

Inspired by the intricate details and timeless beauty of Italy’s most famous architectural masterpieces, each piece in the collection features bold, structured designs that reflect the strength and elegance of Juventus. The collection’s monochrome palette, rooted in Juventus’ classic black and white, is enhanced with subtle architectural motifs and pops of colour, creating a sophisticated look that embodies the club’s ethos. Luxurious materials and modern tailoring make the ETHOS Collection a refined statement for fans who value both tradition and style.

JUVENTUS

HERO Collection

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Juventus HERO Hoodie Black

£89.95
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Juventus HERO Tee Black

£49.95
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Juventus HERO Tee White

£49.95

ABOUT THE COLLECTION

Embrace the Juventus Spirit

With Juventus we celebrate the club's rich legacy, while embracing forward-thinking design. Our modern and playful collection draws inspiration from the club's home shirt, featuring classic black and white stripes that represent tradition and excellence. The addition of a striking yellow accent symbolizes optimism and commitment to innovation.

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Adorning player-motifs pay homage to historic heroes, honoring their contribution to the club's history. This design captures the essence of Juventus, where heritage and modernity converge, inviting fans to embark on an exciting journey where the past and future unite.

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Juventus ‘23